If you’re in real estate, millennials should be more than your market focus — they should be a significant part of your agent recruitment strategy. Here’s why:

• 35% of home buyers are 35 years and younger
• 89% of millennials purchased a home through an agent
• 53% of millennials power the American workforce
• 71% of millennials are not engaged at work

What do these numbers mean?

Millennials are reshaping the economy. They comprise the largest generational group of home buyers. They will soon be ¾ of the American workforce, and they are the least engaged on the job.

Here’s one more startling stat from NAR: 58 is the median age of all realtors.

If your agents are not generationally diverse, now is the time to broaden your 21^st century horizons. Ensure you have the technology and a coaching and mentoring culture that bridges young and seasoned agents.

Onboarding

With only 29% of millennials engaged at work, your top priority is recruiting with resources and tools that build a coaching culture in a modern and engaging way. Handing your new agent a three-ringed binder is antiquated. For this tech-savvy workforce, ensure all onboarding materials, training videos, best practices documentation and industry expertise is available via an online resource library and self-guided onboarding programs. This is important for this sharing and experience-based generation who is accustomed to video chatting, ride sharing, and online ordering, and instant everything.

You need a platform that offers a seamless, sophisticated and intelligent onboarding process. You need a system of support that continues for 30, 90, 180 and 365 days — and it needs to be on demand, comprehensive and engaging.

Coaching Culture

In special report from Inman, “the best thing a new agent can do is find an excellent and generous agent mentor or coach.” Inman also found there is far too little training and support for new agents.

Mentoring between millennials and seasoned agents is a win-win. Top producers can transfer industry knowledge and company best practices, while millennials can help explain new technology and social media tips. Agents who have been longtime homeowners can also learn what younger people are looking for as first-time buyers.

Regardless of age, agents excel when companies embrace a coaching culture:

• Foster learning and development
• Set meaningful goals and clarify expectations
• Provide effective tools and technology that facilitate success
• Acknowledge successes and setbacks
• Recognize effort and hard work
• Create opportunities to maximize individual strengths and talents
• Demonstrate care and concern for individuals

Agent Engagement

Having the right technology and establishing a supportive, reciprocated coaching and learning environment increases agent engagement.

Forbes.com explains how millennials thrive in collaborative relationships that encourage risk taking and leadership.

It’s important for companies to encourage responsibility, accountability and shared leadership through collaborative online space. However, this could pose a challenge in real estate industry where Inman found that 77% of new agents fail “in part because they are unprepared for the realities of working as an independent contractor.”

So, how do you raise engagement, encourage leadership, promote reciprocated learning and create a coaching culture — all online? You choose a trusted software leader that incorporates your company’s best practices with industry expertise. You implement an innovative process and platform customized to power your success. You choose Coach Simple.

Coach Simple helps you improve onboarding, develop a coaching culture, optimize productivity and strengthen leadership development. Powering your success starts with evaluating your “Success Score.” Take these simple steps to assess your current climate, calculate actionable insights and deliver an implementation plan designed to increase agent engagement and productivity throughout the year.

Measure how well your organization creates an environment of success for your millennial and seasoned agents: Get Your Success Score Today